Could client education become part of your firm’s service?

THE OPPORTUNITY

Clients often need practical education alongside legal advice.

Clients regularly look to their law firms for practical education on legal developments, regulatory changes, workplace issues, compliance obligations, and other matters that affect their organizations.

Bond, Schoeneck & King saw an opportunity to make that education easier to publish and more consistent to experience.

The objective was not simply to post more content. It was to create a clearer way for clients to access learning provided by the firm.

THE CHALLENGE

Client education can become fragmented when every program is managed separately.

Webinars, registrations, resources, recordings, and follow-up materials can easily become spread across multiple tools and workflows. That makes it harder to create a consistent client experience and manage educational programs as part of a broader service.

Bond needed a more structured way to publish learning for an external audience.

THE DECISION

Create a dedicated learning experience for clients.

Rather than treating client education as a separate website or isolated collection of events, Bond used ClientSite to create a dedicated learning environment for clients.

This allowed the firm to publish educational content through a structured experience while giving administrators a structured platform for publishing and overseeing client learning.

The decision gave Bond a way to support a different audience without managing client education as an entirely unrelated operation.

THE CLIENT EXPERIENCE

A dedicated place for clients to access firm learning.

ClientSite gave Bond a client-facing environment for publishing educational programs and related resources.

Clients could access firm-provided online training through a consistent experience designed for an external audience, rather than relying on one-off delivery methods.

THE ADMINISTRATIVE EXPERIENCE

One administrative environment for managing client education.

Bond could manage client-facing learning through a consistent administrative environment designed to support client education.

That gave administrators a more organized way to publish programs, manage content and audiences, and oversee participation without treating each client initiative as a separate technology project.

THE RESULT

Learning became another way to serve clients.

ClientSite gave Bond a structured way to deliver the firm’s educational work directly to clients.

Instead of treating each program as a standalone event, Bond could publish learning through a dedicated experience built for an external audience.

The value was not simply delivering content online. It was giving client education a more intentional place within the firm’s service model.

THE BROADER LESSON

Client education deserves more than a registration link and a recording.

Many firms already educate clients through briefings, webinars, alerts, and practical guidance.

A client learning environment gives those efforts more structure. It helps the firm organize programs, present resources consistently, and make useful knowledge easier for clients to revisit.

For many firms, client education is already part of the service they provide. The question is whether it deserves a more intentional experience.

WHY CLIENTSITE

Why publish learning through a dedicated client experience?

ClientSite is intended for firms that want to publish learning to clients or other external audiences without forcing that activity into the employee learning experience.

It gives the firm a dedicated external environment while allowing administrators to use the structure, content, and oversight available through the broader Profiscience platform.

For Bond, that meant client education could become part of the firm’s learning operation rather than an isolated set of programs.

In this case study, the firm used ClientSite to extend its educational programs to client audiences through a dedicated learning experience.